Fineco Evolving Future

The new Fineco ‘Evolving Future’ communication campaign, born from a creative idea of McCann World group Italy and produced by Pink Salt. This campaign represents the sequel to the first train wrapping, created by the brand in 2022. The project involves the external wrapping of a train on the M1, M2 and M3 lines of the Milan metro, the internal cladding of an M4 train and the creation of a domination of the Santa Radegonda Tunnel.

Telling the story of Milan, an open minded city, oriented towards the future and sustainability, where tradition and innovation blend in a dynamic and harmonious way towards a better tomorrow. Imagining what the Milan of tomorrow will be like, representing it even more inclusive, futuristic, green and electric.

“Embrace inclusiveness today, foster sustainability tomorrow”