Selfridges Celebrates
Unlocked the first instalment of a BIG and beautiful creative collaboration with Selfridges.
For the launch of their new season, joy and celebration bursts in to Selfridges stores through the lens of 2D artistry. Running from January until April 2023, shop windows and product displays feature scenes from other-worldly shop fronts. Filled with kooky characters and a whimsical sense of humour, customers are invited into this world of colour as an antidote to the greyness of the gloomy winter months.
"What I love about animation is that there are no limits. With film, you’ve got the boundaries of real life – like gravity and the world – but with animation, none of that has to exist."
With creative activations across all stores - London, Manchester Exchange, Manchester Trafford Centre and Birmingham as well as online and across socials. Eyes peeled for more over the coming months.